AI Insights · Timothy · January 2022
Top 5 Film & Television Apps Performance on iOS in the Middle East, Q4 2021
A look into the performance of the top 5 film and television apps on iOS in the Middle East during Q4 2021. Metrics include weekly downloads, revenue, and active users.
The final quarter of 2021 saw significant activity in the film and television app category on iOS in the Middle East. Here’s a detailed look at the weekly downloads, revenue, and active users for the top 5 apps in the region, based on data from Sensor Tower.
Netflix experienced fluctuations in its weekly revenue, peaking at around $137K in the last week of September and reaching its lowest at approximately $89.6K in mid-October. Weekly downloads started at about 63K at the end of September and gradually decreased to just over 52K by the end of December. Active users showed a slight decline from 1.62M to around 1.46M over the quarter.
Shahid - ﺷﺎﻫﺪ had a strong quarter in terms of revenue, with weekly figures ranging between $501K and $697K. Downloads were more variable, spiking at nearly 58K in mid-October but generally remaining between 22K and 48K. Active users fluctuated slightly, starting at 316K and ending at approximately 310K.
STARZ ON saw its weekly revenue peak at $82.7K in mid-October, with a low of $31.9K in mid-November. Downloads ranged from 10.3K to 27.4K, with a notable peak in mid-October. Active users increased from 84.4K to a high of 111.8K in mid-October, before settling at around 75.2K by the end of December.
OSN+ maintained consistent weekly revenue, ranging from $63.7K to $95.9K. Downloads showed a steady increase, starting at 17K and ending at nearly 24K. Active users remained relatively stable, starting at 138K and peaking at 149K in the last week of December.
muvi Cinemas reported no revenue figures but saw weekly downloads ranging from 7.2K to 20.6K, with a peak in mid-December. Active users showed an upward trend from 36.2K to a high of 48K in mid-December, before slightly declining to 36K by the end of the quarter.
The data provided by Sensor Tower highlights the dynamic nature of the film and television app market on iOS in the Middle East during Q4 2021. For more detailed insights and trends, visit Sensor Tower.
